Beyond the Basics: Prompt Engineering for Business Users — Intermediate Level
You have used Claude or ChatGPT. You know it works. But your outputs are still inconsistent — sometimes brilliant, sometimes unusable. The gap is not the tool. It is your prompting structure. This programme is for business professionals who are past the basics and ready to build prompts that produce reliable, professional-grade outputs every single time.
Objectives
Structured Prompt Architecture
Design multi-layered prompts with precise role definition, context scaffolding, and output formatting — so Claude delivers what you actually need, not what it guesses you want.
Context Engineering
Learn how to feed Claude the right background, constraints, and examples to eliminate vague outputs and produce results that fit your specific business context every time.
Prompt Chains and Workflows
Build sequences of connected prompts that break complex business tasks into reliable, repeatable AI workflows — from document analysis to decision support.
Evaluation and Refinement
Develop the skill to diagnose why a prompt fails, refine it systematically, and build a personal prompt library that improves with every use.
Programme Overview
Morning
Afternoon
What You'll Learn
Who Should Attend
Designed for Business Leaders
Business Owners and Managers | Operations and Project Professionals|Sales, Marketing and Communications Professionals | HR, L&D and Admin Professionals
What Our Clients Say
What You Take Home
Business Owners and Managers
You already use AI — now learn to use it with enough structure that your outputs are consistent, professional, and ready to share without heavy editing.
Operations and Project Professionals
Build prompt workflows that handle SOPs, process documentation, project briefs, and stakeholder communication — faster and with less back-and-forth with the tool.
Sales, Marketing and Communications Professionals
Stop rewriting AI-generated content from scratch. Learn to prompt Claude so the first output is 80% there — and the remaining 20% is your judgment, not damage control.
HR, L&D and Admin Professionals
Use structured prompts to draft policies, training briefs, job descriptions, and internal communications — and build a shared prompt library your whole department can use from day one.
Questions? We're here to help.
Not sure if this course is right for your team? Let's chat.